Audience One Logo

I created this logo for a start up company that works with innovative performance marketing, audience strategy and technical optimisation and testing.

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The funnel shape illustrates the audience narrowing as the journey progresses toward purchase. I made use of the funnel shape and illustrated the letters 'A' for Audience and 'O' for One. There is also a cloud shape like form on top of the A to represent the whole audience before being reduced to the one as it passed by the funnel.